I was recently at my head office in Grays and I saw an inspirational slogan written on the wall of our meeting room saying “Time is precious, waste it wisely” which got me thinking about our clients and their conferences.
I believe that a conference, when done the right way, can be a powerful business tool. Done correctly it can lead to action but I find myself asking how this can be achieved and I always come back to the same answer which is by making good use of the time that you have.
According to an online study 70 to 90% of what we learn is learnt socially, and much of this learning occurs during formal and informal meetings. So a conference shouldn’t just be a spectator sport with delegates listening and watching screens, it should encourage participation as well.
Do not let one speaker talk for longer than is necessary and make sure that the focus shifts. I personally know this as if I look in the same direction at the same point for a long period of time my attention will drift.
When choosing your conference venue ask the sales team at the venue for advice on how to maximise the space and achieve the results that you are looking for. At Gibson Hall, we pride ourselves on being an events venue that will help you plan and listen to your needs.
We can tell you what has been done before, what we have found works and pass all of our knowledge on to you. This is what makes us one of the best conference venues in London.
By Melissa Goldberg