The importance of event photography - Gibson Hall

The importance of event photography

I have recently joined Gibson Hall as part of the events and sales team and although I have been in the events industry since 2010, I started out photographing all sorts of functions including weddings, birthdays, conferences, drinks receptions, launch parties, fashion shows, pool parties and night clubs. Therefore I understand how important it is to capture memorable party moments whether it is for a corporate or private event.
With the rise of social media the whole world has become extremely visual and now more than ever a picture is indeed worth a thousand words. With that in mind, choosing the right photographer for your event is essential when planning an event as photos can be used in so many different ways and platforms in order to promote an event, show how successful it was or to record a once in a lifetime moment.
When it comes to wedding photography for instance the main factor to consider is the photographer’s style as there are at least four different types to choose from, such as documentary, portraiture, fine art and edgy and bold. It’s also very important to research as much as possible so ensure you set up meetings with a variety of photographers and look at their portfolio to be able to see how your wedding pictures will look like. Both the couple and the photographer need to connect on a professional level as well as a personal level in order to make the bride, the groom and all their guests feel comfortable. Once a strong bond has been formed the photographer will be sure to capture the best moments.
Choosing a corporate event photographer on the other hand is not very different from choosing a wedding photographer, however it’s much simpler. First of all it’s crucial to check their portfolio, background and credentials. Once the right photographer has been chosen, give them a brief explaining exactly what is expected as well as specific event details so they can capture the flow and feeling of the day and won’t miss out on anything.
Here at Gibson Hall we have a range of amazing photographers suitable for any occasion. Providing clients with the best professional service and always making sure that the most beautiful and paramount moments are recorded.
By Karen Lohana
Sales executive for Gibson Hall

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